Copenhagen SS27 Trend Report

Held ahead of the Big Four fashion weeks, Copenhagen Fashion Week is a chance to get an early look at the next season's direction. This SS27 season, marking its 20th anniversary, also wrapped up with plenty of points worth watching.

Since it captures signals from Nordic brands already familiar in the Korean retail market, it can offer intuitive hints for setting the direction of upcoming SS27 pre-orders and buying.

7 Trends Spotted on the SS27 Runway

① All White
Head-to-toe white looks took center stage. Tailoring-led all-white looks gained dimension, using texture, layering, and transparency to show that minimalism doesn't have to be boring.

② Soft Sheer
Rather than revealing too much skin, it creates a dreamy, refined mood through layering with innerwear. Because it isn't overwhelming, it's proposed as a realistic trend that's easy to try in everyday life.

③ Lace
Lace appeared in many forms, from lace covering an entire top or bottom to lace used as an accent that peeks through at a hem or in part of a garment. What stood out in particular was how it was paired with practical items like leather jackets and denim, adding a cool edge to romance.

④ Capri Pants
The divisive capri pant keeps its momentum. Calf-length pants appeared in everything from minimal monochrome to prints, signaling the next silhouette shift after barrel pants and Bermuda shorts.

⑤ Ugly Green
Rather than calm, refined shades, green leaned toward murky, unusual tones like chartreuse, moss, and algae.

⑥ Waist-Defining Silhouettes
In a market dominated by straight and oversized fits, the peplum is back. Waist-defining details such as cummerbund bands, peplum belts, and tassel scarves stood out.

⑦ Fringe, Tassels, and Dusters
Fringe and tassels created movement across hemlines and accessories, adding accents to restrained pieces. Long dusters were thrown lightly over bustiers and dresses to create soft silhouettes.

Points for Buyers

Use It as a "Checklist" to Verify Against the Big Four
The seven signals drawn from Copenhagen serve as a checklist for reconfirming trends at the Big Four fashion weeks (New York, London, Milan, and Paris), which begin this September. At this stage, it's best to approach it not as placing confirmed orders but as "building sourcing hypotheses."

Designing Entry Routes into Trends
For trends that can be divisive, such as sheer, lace, and waist embellishments, we recommend managing risk structurally by introducing them through accessory categories (belts, wrap scarves) instead of buying single pieces, or by buying them as inner slip/tank sets.

💡 EDITORIAL SMALL TALK

Trends That Passed Through a Sustainability Filter First
Copenhagen Fashion Week applies minimum sustainability standards to every brand on its official show and presentation schedule. Brands must meet a certain level of standards, from materials and production methods to social responsibility, to make the official schedule. These standards are now spreading to other fashion weeks, including Berlin and Amsterdam.