Moncler Reinterprets Its Archive

On October 15, Moncler unveiled its Re/Icons 2026 global campaign. Shot by photographer and director Gabriel Moses, the campaign features JENNIE, Cher, and Grace Jones. Three figures representing different generations and genres each present Moncler's archive jackets in their own style.

Re/Icons is a project that reinterprets Moncler's signature pieces for today. In 2026, it reconstructs materials and silhouettes around four archive pieces, the Karakorum, Verone, Himalaya, and Tibb, and for the first time expands its product range from outerwear to full ready-to-wear looks.

Turning the Archive into Present-Day Design

This season revisits Moncler's design heritage, from 1950s mountaineering expedition gear to 1980s cult pieces. The four jackets feature a camaïeu technique layering multiple tones and metal logos inspired by commemorative Alpine pins, while the inner labels carry an image of K2 taken by photographer Vittorio Sella.

The Karakorum originates from the jacket made for the Italian expedition's ascent of K2 in 1954. The Verone connects to 1980s Milanese street culture, while the Himalaya and Tibb likewise keep their original design codes while updating materials and ways of wearing.

From Outerwear to the Full Look

Re/Icons 2026 moves beyond a jacket-centered lineup, expanding into windbreakers, T-shirts, pants, skirts, and a range of accessories. Sunglasses in titanium and leather, inspired by vintage climbing goggles, are also presented.

The brand's history extends beyond fashion products as well. "Alpine Diary," structured as the journal of a fictional explorer, connects past mountaineering imagery with the new collection, while the feature film project "Bianco" tells the story of mountaineer Walter Bonatti. The film is scheduled for release in January 2027.

Three Icons, Three Different Styles

The campaign connects Moncler's history of mountain exploration with cultural figures. Drawing inspiration from archive photos of Lionel Terray, a mountaineer who worked with the brand in its early days, it reinterprets the archive pieces through each figure's distinctive image and style.

JENNIE paired a black Karakorum jacket with a caramel Tibb vest, and also presented a look featuring an off-white padded skirt and a balaclava. Cher wore white Himalaya and black Verone jackets, with a yellow scarf in the campaign evoking Bob Mackie's scarf dresses of the past.

Grace Jones wore a violet Karakorum jacket. Surrounded by figures recreating her signature makeup, the shoot staged visual imagery that carries on from her past collaborations with Jean-Paul Goude. By reflecting each figure's style and history in the campaign, it added different cultural contexts to the archive pieces.

EDITORIAL SMALL TALK

The Karakorum, created for the 1954 K2 expedition, has reappeared in 2026 as an archive piece worn by JENNIE and Grace Jones. Moncler isn't simply restoring past products; it is giving them new context through materials, product assortment, and campaigns. Connecting the archive to present-day design and culture is the essence of Re/Icons.