Celeb in Style - Jennie
Korean brands and K-fashion styles spotted in Jennie's everyday looks.
Jennie serves as an ambassador for a range of global brands, including Chanel, adidas, and Calvin Klein. In the everyday styling on her Instagram, pieces from Korean designer brands have also been consistently spotted.
In this edition, we introduce five Korean designer brands Jennie has chosen that stand out for their cool and hip mood. Through items that carry each brand's personality, we look at the range of K-fashion styles Jennie has put together.
The burgundy raglan T-shirt Jennie wore at Coachella is the Good Karma Raglan Tee in Charcoal/Burgundy by SCULPTOR.
SCULPTOR is a women's streetwear brand that draws inspiration from American vintage and reinterprets it with a modern sensibility. Its defining feature is borrowing elements from menswear while expressing them through feminine silhouettes and styling.
The black wide sweatpants Jennie wore in her "ExtraL" challenge video are the Scratch Damage Wide Sweat Pants by TREEMINGBIRD.
TREEMINGBIRD is a Korean fashion brand presenting distinctive designs built on a free-spirited street mood. Using vintage washes, distressed details, and oversized silhouettes, it adds a unique character to everyday items, proposing styles that are both comfortable and individual.
The snowflake-patterned vest Jennie wore on her way out of Incheon Airport is the Snowflake Vest by Young n sang.
Young n sang places sustainability and agelessness at the heart of its brand values, developing experimental materials and distinctive collections by producing everything in its own atelier, from fabric to design.
The Realtree-patterned sweatpants Jennie wore in her TikTok video for the "Dracula" remix with Tame Impala are the Real Tree String Sweatpants by ALDIYOUU.
ALDIYOUU is a Korean brand that presents fashion for expressing one's own free-spirited style, under the slogan "Own your color, Own your style." Using details such as Realtree patterns, eyelets, and strings, it develops kitschy yet hip pieces with a street mood.
The charcoal pants in Jennie's Instagram post are the Reverse Banding Pants in Charcoal by CERRIC.
CERRIC is a Korean fashion brand that presents restrained designs and comfortable silhouettes based on everyday style. Adding distinctive details and materials to basic items, it completes its own casual mood, developing wearable designs that blend naturally into a variety of styles.
